REALTY BUNDLES 2024 Achievements and Plans for 2025
As 2024 comes to a close, we are thrilled to share the highlights of an incredible year. From securing new investments and forging impactful partnerships to entering new markets and welcoming talented team members, this year has been one of growth and innovation. We’ve also introduced exciting new features that enhance our services and expand opportunities for our clients. Dive into the article below for a detailed look at these milestones and more!
- Bundle Updates
- The First Prospectus in Israel
- Milestone Reached in EU Expansion
- SMART BUNDLES: A New Era
- Product Updates
- Team Updates
Bundle Updates
Across the year, we invested in 36 new projects across Spain, Sweden, the United Kingdom, France, Luxembourg, Latvia, Portugal, Hungary and the United States, and successfully completed 10 projects in the United Kingdom, Sweden, Portugal and Finland.
The most significant change occurred in the Budapest Bundle. Following the recent shift in the Budapest Bundle’s strategy, we have refined our focus to maximise profitability and foster innovation in the local real estate market. As of 2024, we have concentrated our efforts on high-yield projects with substantial profit potential. Our current endeavours include negotiating partnerships with local stakeholders and transforming city-centre rooftops into modern apartments. This initiative not only capitalises on Budapest’s panoramic views but also reimagines classic urban spaces, which aligns with our commitment to creating value and maintaining Budapest’s historic charm.
In 2024, we also established a strategic partnership with HLO Group, a boutique real estate investment firm with over 20 years of expertise investing in properties in the US (Massachusetts, New York and Georgia) and Canada (Manitoba). This partnership enables us to access a meticulously curated selection of multi-family residential and innovative development projects to support the growth of our North America Bundle. Together, we are committed to leveraging HLO Group’s trusted local network and creative business strategies to deliver exceptional investment opportunities for our investors.
The First Prospectus in Israel
In 2024, we made significant progress towards achieving a major milestone: obtaining our first prospectus in Israel. We are now in the final stages of preparing the necessary documents and are optimistic about completing this process early next year. Securing the prospectus will enable us to open investment opportunities to a larger and more diverse audience regardless of their prior investment experience or available funds, marking a key step forward in our mission to make investing more accessible.
Milestone Reached in EU Expansion
We are excited to share the significant progress we have made in our journey towards commencing operations in the European market. Our focus has been on establishing a strong foundation for regulated activities within the EU. A major milestone has now been reached with CySEC’s approval of our prospectus, enabling us to target retail investors for the Yogini International Sub-fund. This achievement builds on the previous authorisation we have received from CySEC and represents a critical step forward in implementing our EU strategy.
With the prospectus approval in hand, we are well-positioned to proceed with the subsequent passporting process to other EU markets. These developments underscore our commitment to expanding our investor base and advancing our presence in Europe.
Concurrently, we have been rigorously developing internal processes that are aligned with regulatory requirements to ensure the seamless integration of our EU expansion with our business model. This multifaceted approach reflects our dedication to compliance, operational excellence and sustainable growth in the EU.
SMART BUNDLES: A New Era
In 2024, we successfully completed the acquisition of the SmartFunding platform, securing a unique opportunity to obtain a crowdfunding license from the Israeli Securities Authority.
With SmartFunding now an integral part of the REALTY BUNDLES group, we are proud to announce the upcoming launch of a new brand: SMART BUNDLES. This innovative platform will introduce a fresh approach to investment Bundles tailored specifically to the Israeli market. The service is set to go live in the first quarter of 2025 and is projected to be profitable within a remarkably short timeframe.
Looking ahead to early 2025, we are excited to unveil a public fundraising campaign for SMART BUNDLES. Stay tuned for updates and be the first to learn about this exciting opportunity!
Product Updates
In 2024, we enhanced our services on both our platform and mobile app:
- We successfully integrated Ondato, a leading KYC/AML service platform, enabling us to deliver a seamless and secure investment experience for our users. Building on this foundation, we are excited to announce that a new version of this integration, featuring advanced liveness check functionality, is planned for release in early 2025. This enhancement will further strengthen our commitment to security and user convenience.
- We introduced tailored functionality for sophisticated investors on our platform, offering exclusive conditions for users who meet the criteria and demonstrate their status as sophisticated investors. This enhancement is designed to provide a more personalised and convenient investment experience for this distinguished group.
- We significantly enhanced our mobile app experience by introducing essential features such as notifications, biometric logins, pin codes and several other improvements.
- We enhanced the personalisation of our Bundle pages, enabling users to view Bundle performance in a more tailored and insightful manner. Looking ahead to Q1-Q2 2025, we plan to implement a subtle redesign of the Bundle pages to present information in an even more user-friendly and accessible format.
- We improved the agent account experience by expanding the range of actions agents can perform on behalf of their clients, translating the account into Hebrew and adapting it for use on mobile devices. However, we see even greater potential for enhancement. To that end, a comprehensive overhaul of the agent account is planned for Q1 2025 that will deliver an even more powerful and efficient tool for agents.
- We conducted an extensive user testing campaign to gain deeper insights into our users’ needs and preferences for their accounts. Based on the feedback received, we have designed a completely revamped user account interface with enhanced data visualisation for a more intuitive experience. This redesign will also introduce an important new feature: the automatic merging of transactions within a single Bundle. Backend development for these updates is already in progress.
- And, of course, we are working on an internal management system to further simplify the work of our investor managers.
Team Updates
This year, we have been excited to welcome eight talented individuals who have joined our team across five different departments. Each new member brings unique skills and perspectives that will strengthen our collective efforts and drive innovation. Here they are!
2024 has been a remarkable year filled with significant milestones and accomplishments. As we step into 2025, we are ready to tackle new challenges and opportunities. Our primary focus will be the launch of the SMART BUNDLES platform supported by our ISA license, and the expansion of our services within the EU market. Simultaneously, we are setting our sights even further ahead by taking the first steps towards obtaining licenses in various North American markets and laying the groundwork for our planned IPO in 2027. The future is bright. Stay tuned for more updates as we continue this exciting journey!
