Unveiling Our 2023 Triumphs and 2024 Aspirations! 🌟
Dear REALTY BUNDLES Member,
As we step into 2024, we’re thrilled to invite you to explore our exclusive article where we share insights into our achievements in 2023 and unveil the exciting real estate investment prospects that await us in 2024-2027.
New Real Estate Partnerships and Bundle Updates
Across the year, we invested in 27 new projects and successfully completed 13.
For the Budapest Bundle, we have shifted our core strategy towards a more prospective approach. Our current efforts are focused on the construction of rooftop apartments in the prestigious city centre of Budapest. The new investments are characterised as having high profit potential. This strategic shift aligns with our ongoing commitment to fostering innovation and entrepreneurship.
At the beginning of 2023, REALTY BUNDLES launched the North America Bundle, which was highly anticipated by our investors due to the great opportunities it offers in the real estate markets of the US and Canada. The Bundle has already invested in two projects in Canada (in Ontario and downtown Toronto) and 3 projects in the US (in Atlanta and Kansas City).
Another important achievement was the entry of the Europe Bundle into the French real estate market with two new projects designed to achieve the best possible investment performance for our investors: one in a prestigious area of Paris and the other in the city of Saint Etienne.
Moreover, we established a collaboration with InRento, a Lithuanian-based company, expanding our investments into relatively low-risk projects. Currently, their portfolio consists of investments in debt projects across Lithuania, Poland and Spain.
We’ve also been exploiting new opportunities in the French market with our new partner Raizers. Raizers is regulated in France and provides us with access to real estate projects in Switzerland, Belgium, France, and Luxembourg. Their extensive expertise in Paris real estate further strengthens this promising partnership.
Simultaneously, we’ve been building a partnership with Nordstreet that has radically changed the real estate investment opportunities we are presented with by offering us comprehensively verified and analysed real estate projects. We plan to make our first investments with Nordstreet in 2024.
Business Collaborations in the Fund Management and Finance Industries
This year, REALTY BUNDLES launched a service offering dedicated loans for investing in Bundles. These loans are offered through an agreement with an Israeli bank, allowing our investors to secure loans from the bank on better terms than they would get in the general market.
This year, we also signed a long-term agreement with Okoora, an Israeli cloud-based automated business currency management platform. The services provided by Okoora simplify our multi-currency operations and optimise profitability for both our business entities and Bundle investors. Okoora provides us with low currency exchange rates and transaction fees.
Product, Marketing and Team Updates
User account:
- Our platform underwent significant enhancements focusing on improving the interface and user experience of our Bundle pages. Notably, users can now view the specific amounts invested by individuals in each asset within the portfolio.
Mobile app:
- We have developed and launched the REALTY BUNDLES mobile app, which is designed to simplify the investment process for users, especially on mobile devices. The user-friendly app offers seamless navigation and real-time performance tracking of investments 24/7.
Try it now and provide your valuable feedback!
KYC/AML automation:
- In 2023, we signed an agreement with an outstanding KYC compliance platform, Ondato, which provides all the necessary Know Your Customer (KYC) and Anti-Money Laundering (AML) tools and digital identity services for secure client identity verification. At the end of the year, we started to integrate these services into our platform.
Customer onboarding cost reduction:
- The trust we have gained from our investor community has allowed us to significantly reduce the cost of new customer acquisition to just 4% of the average investment amount. This, in turn, will allow us to significantly increase our marketing budget and expand our investor community.
HUMAN RESOURCES – Introducing the Powerhouse 2023 Team!
Our team has expanded to meet forthcoming challenges and we are happy to welcome a number of new, outstanding professionals to join in our collective success. Meet the innovative minds shaping REALTY BUNDLES’ future!
Plans for 2024-2027
The year 2024 and the years that follow will be significant for the company. We intend to reach every house in Israel and extend beyond Israel to encompass the European and American markets to further broaden our customer base.
Public offering:
We have started working on securing our prospectus from the Israeli Securities Authority, which will allow us to publicly offer our Bundles to the Israeli public. Obtaining the prospectus will allow us to differentiate ourselves in the Israeli landscape among a sea of unsupervised providers. Being a supervised entity will enable us to make strategic agreements with all kinds of companies with substantial customer bases, such as credit card companies which can offer our investments to their customers. We are working with the legal firm Barnea and the accounting firm BDO to achieve this goal. We expect to get our first prospectus approved in Q3 2024.
Marketing in the EU zone:
We have recently signed an agreement with the licensed fund manager Eleon Capital Management (ECM) to purchase an Alternative Investment Fund (AIF) (ECM holds an Alternative Investment Fund Management (AIFM) licence). Together, we will expand the REALTY BUNDLES brand across the entire EU zone. We are expecting to start small-scale marketing activities in the second half of 2024.
New Bundles roadmap:
Based on the extensive experience of investing in real estate projects abroad that we have accumulated over the last five years, we are now creating new avenues for our investors by developing new Bundles in Europe and the US that will invest in fixed-income loans with high securities. These funds will be dedicated to investing in private debt, loans and fixed-income projects launched by experienced development, asset management and investment companies supervised by our trusted partners in 10+ EU countries and the US. These curated Bundles are designed with risk-averse investors in mind, providing them with a sense of certainty through assured returns. Additional Bundles are also in the works. We will provide more details as they develop.
Product roadmap:
KYC/AML: In 2024, we plan to complete the integration of Ondato’s services into our platform and mobile app to provide fast and reliable KYC and AML checks.
User account rebranding: A comprehensive overhaul of the user account, including incorporating additional visualisation and analysis elements to enhance clarity and facilitate easier analysis for investors, will be undertaken.
Significant budget increase:
After having reduced the CAC to around 4% in 2023, we expect a further reduction to around 2% in 2024. This will allow us to significantly increase our marketing budget in the second half of 2024 and throughout 2025 to a budget an expected 20 times higher than it was in 2023. This will allow us to reach almost every house in Israel.
Profitability:
In line with our plans to increase our marketing budget and reduce CAC twice in 2024-2025, we expect to become profitable within the first half of 2025.
IRA:
After obtaining a prospectus in 2024, we plan to list our Bundles as Individual Retirement Account (IRA) investments. This is a very important step that would position the company among the big players and give us access to potentially extremely large funds that are reserved for pension-related investments. We plan to offer our Bundles through a chain of insurance agents and financial planners.
Marketing in the EU zone:
In 2025, following the recent conclusion of an agreement with the licensed fund manager Eleon Capital Management (ECM), we plan to increase our sales volume many times over by targeting potential clients all over Europe.
In 2026:
US and Canadian markets:
We plan to expand the business into the US and Canadian markets after securing the relevant licenses. This will allow us to market our Bundles to US and Canadian citizens. The US is the largest economy worldwide and is thus an attractive market for our Bundle investments. We will obtain a license to operate in that market from the SEC directly or via partnerships.
IPO:
Recognising the enormous potential of the European and American markets, we are confident that our proven track record of achieving our goals will continue, culminating in the launch of our IPO in 2027. The IPO will help us and our platform to become well-known worldwide.
